In-Store Implementation Network
James Tenser, Director
Email us
520-797-4314
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[Continued from the Home Page]
Progressive Grocer Feature on ISI
Progressive Grocer magazine carried a two-page feature by Dr. Brian Harris and James Tenser about the ISI work in May 2008. Editor Steve Dowdell added his own commentary in support of the effort. (Please log in or register to download .PDF)
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Benefits of Store-Level Planograms
This article by David King enumerates myriad ways that retailers and manufacturers benefit from store-level planograms. (Links to CPGmatters.com)
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RetailWire Hosts ISI Discussion
ISI Sharegroup member James Tenser's "Brain Trust" Query on the RetailWire site attracted a batch of thoughtful responses from the industry.
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ISI Sharegroup Working Paper Released
Press release, full paper and executive summary available for .PDF download from the "Public Documents" tab in the main menu.
CPGmatters Story on the ISI Work
The e-letter CPGmatters.com carried a story about the ISI Working Paper in its May 1, 2008 edition. Download .PDF from Public Documents or follow the link.
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Supermarket News Covers Working Paper Release
SN broke the news about the ISI Sharegroup Working Paper in its April 25, 2008 e-letter. (Links to SupermarketNews.com)
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SN Page One Article
Supermarket News covered the ISI Sharegroup Working Paper release on page one, on April 28. A PDF scan of the full article is now available for download in the "Public Documents" tab.
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New Streamlined Process Puts Focus on Shoppers
Article in CPGmatters.com describes a presentation by Dr. Brian Harris in which he discusses how the next wave of best practices for category management will incorporate such shopper marketing, in-store implementation and loyalty marketing. (Links to CPGmatters.com)
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SN Article Features ISI Innovators
A feature article in Dec. 1 Supermarket News, "The New Accountability," cites several ISI companies who are leading the way on In-Store Implementation. Download from our Public Documents page.
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R&FF Retailer June Commentary
Refrigerated & Frozen Foods magazine editor Warren Thayer has a few good words to say about the ISI work in his June editorial. Then he backs it up with a nice synopsis of ISI issues in "The Buzz." Download from "Public Documents", or check the link.
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Blogger Francis Cites ISI Working Paper
The hits keep coming. In his latest blog, Bill Francis of IPMS praises the ISI Working Paper.
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CPGmatters Report on In-Store Execution
Publication of the Working Paper six months ago brought In-Store Implementation issues into sharper focus. This article reports how the ISI dialog is widening to more companies and reports results of a mini-poll.
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PRESS RELEASE
In-Store Implementation Sharegroup Releases Working Paper
Members call for an industry-wide “culture of compliance” to help resolve systemic merchandising challenges
TEMPE, AZ [April 25, 2008] - The In-Store Implementation Sharegroup has released its first work product, a working paper, titled In-Store Implementation: Current Status and Future Solutions.
More than a year in the making, the 15,000-word document argues in favor of a collaborative, industry-wide initiative aimed at closing the implementation gap that today limits effectiveness of merchandising, promotion and category management in the retail consumer product industry.
The ISI Sharegroup was formed in 2007 by like-minded visionaries from consumer packaged goods, retail, merchandising services, technology and consulting firms. Member companies include Anheuser-Busch, Driveline, General Mills, Giant Eagle, Nestle-Purina, PepsiCo, Procter & Gamble, RetailTactics, Schnuck’s, The Partnering Group, and VSN Strategies.
In-Store Implementation, or ISI, refers to the collective physical and informational actions performed at retail to actualize merchandising, marketing and media plans in the store. ISI encompasses compliance, measurement and communications activities, and is defined by a Plan-Do-Measure process cycle that controls implementation plans and work and communicates implementation signals.
Sharegroup members estimate the available bottom-line opportunities from improved implementation approach 1% of gross product sales, or $10 to $15 billion of the $1.5 trillion total U.S. annual volume across the food, drug, and mass channels. Contributing factors include an estimated $46 billion in excess shelf inventory in grocery, costing $3 billion in lost profits; the ever-persistent out-of-stock problem, reported at 8.3% of items overall, amounting to tens of billions of dollars in affected sales; and as much as $25 billion in ineffective promotional spending annually by CPG manufacturers.
“Excess inventory and out-of-stocks are results of inadequate shelf management and inability to manage and monitor shelf conditions,” said Dr. Brian Harris, founder and co-chairman of The Partnering Group, who chairs the ISI Sharegroup. “No level of Category Management or supply chain process sophistication can fix these problems in the absence of an improved In-Store Implementation discipline.”
Culture of Compliance. The working paper proposes a path toward greater cooperation between retailers, manufacturers and third parties that would ultimately enhance the customer experience and industry profitability.
The ISI Sharegroup members believe it is incumbent upon retailers, manufacturers and third-party merchandising services organizations to cultivate an industry-wide culture of compliance, in which the performance levels of the past are no longer deemed sufficient and the industry adopts and attains greater expectations for In-Store Implementation.
ISI Case Study Identification and Development. A primary goal of the ISI Sharegroup will be to identify current best practices in In-Store Implementation and other aspects of store-level compliance. Sharegroup members have agreed to contribute case studies based on their own projects. Other firms and industry groups are invited and encouraged to join the dialog and to write and submit case studies toward the assembly of a library of best practices.
“The Sharegroup has taken some significant first steps in raising industry awareness of the need for improved implementation, but the members are aware that ISI issues and opportunities are much bigger than us,” said Harris. “We hope this Working Paper serves as a catalyst for broader industry-based initiative which leads us to a new set of superior practices for In-Store Implementation.”
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Download the Full ISI Sharegroup Working Paper or the Executive Summary at www.instoreimplementation.com.
MEDIA CONTACT:
In-Store Implementation Sharegroup
James Tenser, communications
info@instoreimplementation.com
520-797-4314 [direct, Tucson, AZ]
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Sponsorship
The ISI Network welcomes corporate sponsors, whose support can enable higher levels of service to the industry.
Opportunities are available to sponsor this Web site, the ISI Network e-Letter, 30-Sec Polls, and a planned Benchmark Research study.
Click here to learn more.
Interested parties are encouraged to phone or email the director using the contact info on the left side of this page.
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ISI Sharegroup Releases Working Paper
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April 25, 2008 - In-Store Implementation Sharegroup releases its Working Paper, as members call for an industry-wide "culture of compliance" to help resolve systemic merchandising challenges... (PDF download)
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